MAC Marketing 101
Feb. 21st, 2013 08:37 pmI read today that Rihanna has a deal with MAC cosmetics to release her own range, and in her own words 'it is a natural fit'
And it is. Who better to have as an ambassador for you product than someone who sporadically will have a face so flawed that only the best in make-up artistry will hide it
so next time Rihanna is beaten up by her loser boyfriend (whatever his name is) expect to see MAC ads come out soon after to flaunt how well she hides this beating.
here are a couple ideas MAC can use in their campaign
for an additional touch, did you notice which font i used? thats right... Impact... (thanks grassynoel for that suggestion)
it appears that I am making light of domestic violence and I would never do that being a victim myself. what this is is making a point about the logic behind MAC wanting her as a spokesperson. These pictures expose their marketing for what it is, exploitation of an already venerable woman.